We're 4 longtime friends who launched DUDE Wipes out of our apartment in Chicago. Our origin story isn’t like most companies. We started DUDE Products to have fun, make shit jokes, and kick ass. It’s been one crazy ride, and we have our loyal DUDE family to thank. Our mission is to keep having fun, build great products, and support you all any way we can.
- THE DUDES
It all started in an apartment in Chicago after college. 95% of our diets consisted of burritos and beer, so conversations about your latest dump were plentiful.
One day we started using baby wipes instead of toilet paper and our lives were changed. But there was one problem: there were no wipes for on-the-go deucing situations! Sensing a toilet bowl sized hole in the market, we founded DUDE Products. Our first product would be flushable single travel packets of Dude Wipes. For the next 6 months we went to work with manufacturers to create the best wipe ever.
After months of testing, four pallets of glorious DUDE wipes arrived and we began selling them out of our spare bedroom. The journey to save the world one DUDE at a time had officially begun.
DUDE Wipes were on the market for just a few months when the DUDES received the Visionary Award at the Vision 2013 Consumer Products Conference, given to the most innovative consumer product of the year (previous winners include products like Swiffer). DUDE Wipes were also featured in MTV, Complex, and Maxim.
DUDE Nation asked for a larger pack of wipes for their bathrooms, and we delivered. The DUDE Wipes Crib Edition was born, a larger dispenser pack of flushable wipes for at home use.
On June 14, DUDE Wipes was the #3 Worldwide Trend on Twitter, after a successful marketing stunt with MMA fighter Tyron Woodley, putting our logo on the butt of his trunks. According to Fox Sports, "Dude Wipes was one of the big winners of an otherwise lackluster card."
On January 22, DUDE Wipes was featured on Rob Dyrdek’s Fantasy Factory on MTV. The episode, “The Clean Hole Alliance,” was a public service announcement about proper bathroom hygiene that featured Dude Wipes and the characters Plip and Plop, played by Rob Dyrdek and Christopher "Big Black" Boykin.
In August, we announded a deal with Kroger for DUDE Wipes to appear in 1,500 Kroger stores nationwide.
Later that year we appeared on Season 7, Episode 4 of the Shark Tank. After some dramatic negotiations, Mark Cuban infamously swooped in and made an investment in DUDE Products, becoming a member of the DUDE family.
Our deal was featured in the Chicago Tribune, Bustle, Forbes, Business Insider, and the Shark Tank Podcast. Mark also gave us a shout out on Good Morning America!
Our mission to combat stank continued with the launch of the DUDE Shower, a new line of full body wipes. Men’s Health called the DUDE Shower the best way to freshen up without taking a shower.
Amazon also announced its latest expansion for Dash Button, adding the DUDE button to its unique program. All DUDE products were now instantly available on Amazon with the touch of a button. What a time to be alive.
During the 2016 World Series in Chicago, there were several sightings of a DUDE Wipes sign during the weekend at Wrigley Field. The internet took notice and Barstool Sports ranked Dude Wipes as the best sign of the weekend. Some people are saying it helped break the curse.
In October we announced a deal with Target for DUDE Wipes to appear on shelves in over 75 Chicagoland and Central Illinois stores. DUDE Products are now in 15,000 Target stores across America.
We also dropped our Take It to the Hole video featuring Mark Cuban, which went viral with over 1 million views on Facebook and over 200,000 views on YouTube
We made our second appearance on Shark Tank, where we closed a retail deal with Walgreens, putting DUDE Products in over 4,300 stores. Our second appearance was covered by Inc., WGN Radio, and Americn Inno. Since we made our deal with Mark in 2015, we had gone from $250,000 in sales to $3.2 million in less than two years.
Our work with MMA fighters also continued, when Justine Kush pooped herself in the ring during a UFC fight. We couldn’t sponsor Justine’s trunks like we did with Tyrone Woodley because the UFC had since banned it, but we were able to send Justine a boatload of DUDE Wipes for her trouble
UFC won't let us sponsor your butt, but we can send you all the wipes you'll ever need— DUDE Wipes (@DUDEwipes) June 26, 2017
The DUDE universe expanded again with DUDE Face Wipes, giving DUDES everywhere a quick and effective way to keep their money makers fresh and clean when they’re on-the-go.
The DUDES also fulfilled a boyhood dream when they threw out the first pitch at a Chicago White Sox game! Oh, and comedian Sarah Silverman and Dwyane Wade joined DUDE Nation, no big deal.
As if DUDE Products weren’t easy enough to get, we were selected by a little company called Walmart for their Made in the USA initiative, bringing DUDE Wipes to 4,400 stores across the US.
Later in the summer, we heard about a crappy story Arizona Diamondbacks reliever Archie Bradley told the Yahoo! MLB Podcast, where he sharted himself shortly before entering a game. Archie was taking a “nervous pee” before going when the shart attack occurred, requiring him to clean up the mess after his appearance. DUDE HQ sprung into action, giving him enough DUDE Wipes to keep him pitching clean innings for the rest of the season.
We weren’t done making our mark on the sports world. If you told us we’d ever have the opportunity to be the primary sponsor for a NASCAR driver, let alone a guy whose nickname is DiBurrito, we would have laughed in your face. But that’s exactly what happened with the No. 32 Ford driven by rising-star Matt DiBenedetto at at the Gander Outdoors 400 at Pocono Raceway.
Not satisfied with making our mark on two major sports leagues in one year, we sprang into action to back New York Jets running back Isaiah Crowell when he was fined by the NFL for his butt wiping touchdown celebration against the Cleveland Browns. The story blew up, with ESPN, Barstool Sports, Sports Illustrated, Yahoo Sports, The Washington Post, New York Post, and Bleacher Report all covering the story. A proper wipe should never be a punishable offense.
At this point the wipes game could no longer hold us, so we upped our game with DUDE Powder. Now DUDES can keep their third pit smelling fresh and clean, with the stank protection they deserve.
DUDE Products are now in over 12,000 stores, including Kroger, Meijer, Jewel, Target, Safeway, Albertsons, and Walmart.
None of our success would be possible without the support of DUDE Nation. Thanks to you we’re taking over the toilet paper aisle, one store at a time.