On March 31, 2018, NBA star Anthony Davis shocked the internet when he announced a “drastic change to his life:” shaving his unibrow.
The former #1 overall draft pick has earned as much attention for his swooping bird-shaped brow as he has for his skills on the court. He eventrademarked the slogan “Fear the Brow” when he was 19 years old.
Just when fans were preparing to throw away their “Fear the Brow” t-shirts, Davis posted a follow-up picture (on April Fools Day) which revealed that he hadn't done the deed: "Come on y'all!! Y'all knew I wasn't cutting it lol. #AprilFools We got ya!! @redbull"
Aside from scoring some PR for Red Bull, Davis’ prank ignited a conversation about unibrow culture:
Are they socially acceptable?
Why do they exist?
Is shaving preferable to plucking?
What do women think of them?
If you want the full scoop on forehead fur, you’ve come to the right place.