Our work with MMA fighters continued, when Justine Kush pooped herself in the ring during a UFC fight. We couldn’t sponsor Justine’s trunks like we did with Tyrone Woodley because the UFC has since banned it, but we were able tosend Justine a boatload of DUDE Wipes for her trouble.
We also heard the crappy story Arizona Diamondbacks reliever Archie Bradley told the Yahoo! MLB Podcast, where he sharted himself shortly before entering a game. Archie was taking a “nervous pee” before his appearance when the shart attack occurred, requiring him to clean up the mess after his outing ended. DUDE HQ sprung into action,giving him enough DUDE Wipes to keep him pitching clean innings for the rest of the season.
We weren’t done making our mark on the sports world. If you told us we’d ever have the opportunity to be the primary sponsor for a NASCAR driver, let alone a guy whose nickname is DiBurrito, we would have laughed in your face. But that’s exactly what happened with the No. 32 Ford driven by rising-star Matt DiBenedetto at at the Gander Outdoors 400 at Pocono Raceway.
Not satisfied with making our mark on two major sports leagues in one year, we sprang into action to back New York Jets running back Isaiah Crowell when he was fined by the NFL for his butt wiping touchdown celebration against the Cleveland Browns. The story blew up, withESPN,Barstool Sports,Sports Illustrated,Yahoo Sports,The Washington Post,New York Post, andBleacher Report all covering the story. A proper wipe should never be a punishable offense.
Today DUDE is now in over 12,000 total stores, including Kroger, Meijer, Jewel, Target, Safeway, Albertsons and Walmart. Walmart now offers DUDE Wipes in 4,400 stores across the US in a rollout that began in June 2018. So in case you haven’t noticed, DUDE Wipes are taking over the toilet paper aisles of some of your favorite stores.
For our online shopping DUDES, Amazon selected DUDE to be one of 150 brands for their Amazon Dash button rollout.
Butt wait, there's more. We've also been hard at work making more products to keep DUDES fresh. Since Shark Tank we've released three new flagship products, the DUDE Shower, DUDE Face Wipesand DUDE Powder.